At Now for Wildlife, we bring together years of experience from the art and technology field, where we've been working with cutting-edge technologies and solving complex problems. We recognize the critical importance of first-hand experiences and dedicated time to grasp the realities we seek to tackle.
Even though we have an alternative approach to wildlife conservation, our expertise allows us to tackle challenges in a distinctive and uniquely innovative manner. With the capability to prototype ideas and solutions directly in the field, we embrace a philosophy of trial and error, prioritizing hands-on experimentation over distant theoretical work.
Innovation isn't always about following the latest trends. It can also mean revisiting effective traditional methods, posing the right questions to a team, or integrating ideas from different fields to achieve the best outcomes. It's about exploring various paths and discovering creative solutions that may not always be trendy but can significantly improve progress and effectiveness in wildlife conservation.
Unique Solutions
Here are a couple of concepts that illustrate our diverse approach to discovering the most effective solutions for wildlife conservation on the ground. These concepts have emerged from extensive periods immersed in the remote landscapes of the Tien-Shan mountains, embodying our vision.
© Image Copyright Luciano Foglia
© This image was generated using AI technology
© This image was generated using AI technology
© Image Copyright Luciano Foglia
© This image was generated using AI technology
© This image was generated using AI technology
In the modern world of wildlife conservation, there's a prevailing trend towards embracing cutting-edge technologies as the ultimate solution to conservation challenges. The advancement of state-of-the-art equipment is undeniable, often capturing the attention of researchers, organizations, donors, and the public alike. While these advancements are undoubtedly important, true innovation transcends mere gadgets and gizmos.
Over the years, we've encountered numerous instances where ambitious technological solutions fell short in real-world conservation settings. This firsthand experience has taught us the importance of striking the right balance between innovation and practicality.
Nowadays, technology has advanced significantly, surpassing the ability of local teams to repair, understand, and maintain it effectively. These critical aspects are often overlooked when equipping frontline teams with cutting-edge technology. As a result, if the technology is found to be impractical for the task at hand, if there was insufficient training provided for its use, or if the equipment is not properly maintained over time, the technology is often discarded, stored, or abandoned altogether. Drawing on our technical expertise and our dedication to promoting reusability and repairability on the ground, we consider this to be an unacceptable oversight.
Practicality Over Technology
While cutting-edge technologies can certainly play a significant role in advancing conservation efforts, they are not always the most appropriate or effective solution in every context. In many cases, simpler, more traditional approaches can be just as effective, if not more so, in achieving conservation goals.
Regardless of whether the solution entails deploying automated drones for advanced patrolling actions or relying on a man on horseback, our approach remains unchanged. Drawing from our extensive experience in navigating unique and creative solutions within the creative field, we've encountered numerous instances where lofty technological ideas overshadowed simpler, more efficient approaches in practice.
© Image Copyright Petra Muhič Šmuc. Photograph showcasing Luciano Foglia with a nomadic farmer resting in the mountains of Kyrgyzstan at high altitude.